​Course Content:

Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.

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What you will learn:

• Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

• Report on social media activities and provide recommendations for continuous improvement of social media use

• Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement

• Review and analyse customer behaviours, interests and demographics based on social media network data

• Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies 

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      2 days course with e-Learning component.​