Given the pace of business today, it is no shock that manageable change feels ludicrous and change is constantly changing. However, the need

A company that works without a marketing strategy is most likely to fail in achieving its goals within the stipulated time given. Thus, mark

Identifying your target audience has always been a crucial step to include in your marketing pitch. Tailoring your marketing strategy accord

Here's some #TLIQuickQuotes to motivate you for the day!

The Buyer's Journey is a form of Marketing strategy to reach out to target audiences in the right way and at the right time. Buyer’s jou

Customers find their products online more often than offline. Therefore, online presence is vital to create brand awareness.

If you’re closely watching your website analytics, you might notice your traffic rate to be high, yet your lead conversion rate is still rel

LinkedIn is not only a social network site but also a great platform to do marketing & it's completely used by business professional

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Video Marketing achieves all the work that conventional advertising does, but better. It enhances the impact on people. People are naturally

Content Marketing is one of the primary strategy used by businesses (small or big) to build brand awareness and to generate leads. Here'

SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the ans

Own a business and unsure of how to draw in more customers? With competition everywhere, how would you want your business to stand out? The

When one says Branding, it is always associated with big brands like Apple, Nike, Adidas, Gucci, Chanel, etc. People have a social stigma th

No one has ever become poor by giving - Anne Frank Investing energy advancing your surrounding community is an extraordinary method to expa

Digital transformation needs to be a strategic and highly-customised process. Below you will find three common misconceptions about digital

Industry 4.0 demands digital skills, but did you know that social skills still remains a key trait for professional success? Technical skill

Search using smartphone is the leading channel for brand awareness. Missing out on this channel can lead to a steep opportunity cost, so rea

With the number of courses available in many different formats, the first step to upskilling can be intimidating. Do not fear! It is a worth